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Humm syncs your Meta Ads data into your warehouse via Airbyte, then queries the synced copy through your warehouse integration. This is useful when you want paid acquisition data available next to product, revenue, and lifecycle reporting.

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Source Type

Sync

Humm copies Meta Ads data into your warehouse on a schedule. Humm then queries the synced tables rather than calling Meta Ads live.
See Choosing a Source Type for help deciding.

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What Gets Synced

Meta Ads sync can include:
  • Campaigns
  • Ad sets
  • Ads
  • Ad creatives
  • Ad insights
  • Ad account details
  • Custom audiences and conversions
  • Images, videos, and activity logs

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Credentials

Access Token + Account IDs

To connect Meta Ads data sync, provide:
  • Access Token for the Meta Marketing API
  • Account IDs as a comma-separated list, including the act_ prefix
  • Start Date if you want to limit how far back the sync goes

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Best For

  • Joining ad spend and campaign data with downstream conversion or revenue data
  • Reporting on acquisition performance in your warehouse
  • Comparing paid channel activity with product and lifecycle outcomes